Developing An Effective Digital Strategy

We specialize in helping organizations setup online marketing departments and/or scale up/transform existing digital departments by completing an initial program assessment, defining the strategy & foundational needs of the department, and working with the organization to get the right tools, vendors, and FTE/PTE in place to execute the plan. Then we continue to support through ongoing consulting services and team trainings as the team requires it.

Organizations around the world spend so much money on digital marketing without a custom built strategy and then wonder why it isn’t effective. Our offer of a custom consulting service would help you build the exact strategy your business needs to build awareness, generate leads and increase conversions. Our 7 step strategy is as follows:

Exploration & Assessment

Research to understand what gaps may exist in the current marketing plan, as well as your business & marketing goals.

Strategy Documentation

Creation of a comprehensive strategy in support of your growth goals, which takes advantage of your business’s strengths and unique selling points. This provides the framework for a tactical execution plan.

Execution Plan

The initial game plan, organized by channel, for how & where to kick off (or iterate against) your digital marketing efforts, complete with budget recommendations.

Tool, Employee & Vendor Selection and Training

Finding the right mix of tools, employees and/or vendors for your budget, stage of business and growth strategy, all in support of the overall growth plan. Training provided to internal resources as needed.

With life and business coaching services you clearly identify your goals and develop actionable plans to achieve steady compounding progress.

Copy & Brand Voice Testing

Support answering the questions: is my messaging hitting home with my target audience? Is message A or message B more powerful? What brings me more leads, customers & revenue at the right CPA?

Assessment & Rating

Measuring the success of the strategy (via goals & KPIs) & execution to apply these iterative learnings and continue to increase your business’s growth curve.

Ongoing Digital Marketing Consulting

Supporting the internal team as needed for strategy and execution course corrections, new hire/vendor trainings, and marketing opportunity vetting.

Still not sure of the service you require?

Contact us to discuss what you’d like to achieve and we’ll get you on track