The Value of Digital Banding

Branding is the creative, strategic process of telling potential customers what your company is all about: who you are, what you care about, why they should work with you and what they can expect from you. After you’ve started a business or created your first product, building a digital brand identity should be your number one priority. Digital branding is how we design and build your brand online through websites, apps, social media, video and more. Digital branding consists of a combination of digital marketing and internet branding to develop a brand online.

The benefits of digital branding

A robust digital presence makes customers feel personally involved with a company or product. Well-crafted branding fosters relationships with users and allows your brand speak directly with consumers through day-to-day interactions on the platforms they’re already using.

Audience Targeting

Your company’s online presence is the premiere mode by which most potential customers will learn about and interact with your brand. Digital branding lets you zero-in on your audience by targeting specific customer groups through the online platforms they use most frequently: Twitter, Facebook, Instagram and more.

Building Customer Connections

Successful digital branding makes customers feel like you’re speaking directly to them, especially because you’re engaging on the same platforms they use to interact with friends and family members. Being personal and meaningful: is how you convert one-time customers into lifelong brand followers.

Components of successful digital branding

A logo is the single image a customer should associate first-and-foremost with your brand. Logos should match the personality and values of your business, industry and target audience.

If your logo is the sign for your business, your website is your digital storefront location. 

Brand messaging is what your company says and how you say it. The message should reflect what your company does and believes, and speak succinctly to your customers’ immediate needs and desires.

SEO (search engine optimization) ensures your brand and its offerings are easily found on search engines, one of the primary avenues through which customers seek out your services.

Scheduling posts for specific times and dates, engaging with commenters, responding to direct messages and tracking progress is a major component of digital branding.

Mass email campaigns should be easy-to-read and include lots of pictures, links to videos etc. The distinguishing feature with email marketing is its call to action.

Online advertising uses the power of the web to market your products.

Content marketing is required to create a loyal, returning customer base, engagement is paramount. Where digital marketing emphasizes sales, content marketing focuses on engagement through photos, videos, Spotify playlists and blog posts.

Influencer marketing is a form of marketing that uses people with large social media followings to post about your brand. Rather than marketing directly to a group of consumers, your brand message is communicated to social media star who will spread the word to your targeted audience. According to one study, more than 80 percent of global marketers launched influencer campaigns in 2015.

You know digital branding is important but you are still not sure of the exact digital branding service you require?

With the recent pandemic of Covid-19, it has never been more important for individuals, organizations and institutions to engage in digital branding as an effective strategy in helping an organization make the most of its resources. Contact us to discuss what you’d like to achieve and we’ll get you on track.